SEO also known as Search Engine Optimization is an excellent
way to get your website to rank high on search engines!
Adding rich keyword content on your pages is 1 way to SEO Optimize your site!
Google, Yahoo, and Bing are attracted to text and they especially look for keywords.
This is how search engines know what your website is all about. Without keywords
on your pages and internally, it is next to impossible for search engine to know
what your website is all about.
Check out this short 3 minute video from Google's Search Quality Engineer Matt Cutts.
Matt explains exactly how Google's search engine works to find your website.
The 3 Phases of SEO
SEO is broken down into three main phases:
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Keyword Research
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On-Page SEO
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Off-Page SEO
What is Keyword Research?
Keyword research represents the phase where you research
and choose the main keywords you want to rank for on
Google for example and includes steps like:
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Researching potential keywords
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Checking keyword competition
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Determining user intent
*This first phase will dictate how you approach both the second and third SEO phases.
What is On-Page SEO?
On-page SEO is where you create a website page or blog post
about your chosen keyword or keyword phrase and optimize the
content of that post to guarantee that Google knows which
keyword you are targeting.
That way Google knows how to include your post into their
search engine for users to find when searching for your content.
This phase includes steps like:
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Creating in-depth valuable content
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Choosing LSI keywords
(An LSI keyword is a keyword (or word phrases) that has a
high degree of correlation (relevance) to your primary keyword.) -
Using keyword-rich header tags
(H1, H2, H3, H4, H5, and H6 tags) -
Adding external and internal links
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Optimizing page load speed
Once your keyword content is published, it’s time to
focus on the final phase of SEO and that is off-page seo.
What is Off-Page SEO?
Off-page SEO is where you prove to Google that your page is worthy
of being ranked on the first page of Google (preferably positions 1-3)
for your target keyword that you used in your keyword content.
The three core components of off-page SEO are:
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Link building
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Social Media Promotion
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Brand Mentions
All 3 of these components are very crucial to your success.
From these three, link building is by far the most important.
What are Backlinks?
A backlink is a link from another site that points back to your own site.
(Hence the name “backlink”) So every time Site A links to Site B, a backlink is created.
About the SEO Project that I did for Almost Heaven ATV Resort
Almost Heaven ATV Resort is a vacation rental home in Welch, WV where they
rent out a home to ATV riders. Welch, WV and surrounding cities have become
a big tourist attraction for ATV riders over the last few years and new ATV vacation
rental homes, cabins, and lodges have been opening up everywhere in West Virginia.
You will see their site showing up on the 1st page of Google naturally.
They are on the 1st page of Google based on the SEO that I added to their website.
Here are the main keywords that I targeted for their website SEO.
Their main keywords that I targeted on their site were for "ATV riders" and also for "Welch, WV".
I also used many more long keyword phrases on their website by writing original
content on all of their website pages. I also added JSON-LD code and keywords internally.
JSON-LD code is a special JavaScript code that allows search engines to know more about
your site in a very structured way that way Google does not have to guess what your site is about.
Are you ready for me to SEO Optimize your website?
Contact me TODAY for a FREE Quote!