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What is SEO?

SEO also known as Search Engine Optimization is an excellent
way to get your website to rank high on search engines!

Adding rich keyword content on your pages is 1 way to SEO Optimize your site!

Google, Yahoo, and Bing are attracted to text and they especially look for keywords.

This is how search engines know what your website is all about. Without keywords

on your pages and internally, it is next to impossible for search engines to know 

what your website is all about. 

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Check out this short 3 minute video from Google's Search Quality Engineer Matt Cutts.

Matt explains exactly how Google's search engine works to find your website.

The 3 Phases of SEO

SEO is broken down into three main phases:

  • Keyword Research

  • On-Page SEO

  • Off-Page SEO

​What is Keyword Research?

Keyword research represents the phase where you research
and choose the main keywords you want to rank for on
Google for example and includes steps like:

  • Researching potential keywords

  • Checking keyword competition

  • Determining user intent
     

*This first phase will dictate how you approach both the second and third SEO phases.

What is On-Page SEO?

On-page SEO is where you create a website page or blog post
about your chosen keyword or keyword phrase and optimize the
content of that post to guarantee that Google knows which

keyword you are targeting.

 

That way Google knows how to include your post into their

search engine for users to find when searching for your content.

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This phase includes steps like:

  • Creating in-depth valuable content

  • Choosing LSI keywords
    (An LSI keyword is a keyword (or word phrases) that has a
    high degree of correlation (relevance) to your primary keyword.)

  • Using keyword-rich header tags
    (H1, H2, H3, H4, H5, and H6 tags)

  • Adding external and internal links

  • Optimizing page load speed

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Once your keyword content is published, it’s time to

focus on the final phase of SEO and that is off-page seo.

What is Off-Page SEO?

Off-page SEO is where you prove to Google that your page is worthy

of being ranked on the first page of Google (preferably positions 1-3)

for your target keyword that you used in your keyword content.

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The three core components of off-page SEO are:

  • Link building

  • Social Media Promotion

  • Brand Mentions

 

All 3 of these components are very crucial to your success.
From these three, link building is by far the most important.

What are Backlinks?

A backlink is a link from another site that points back to your own site.

(Hence the name “backlink”) So every time Site A links to Site B, a backlink is created.

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