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Optimize Your Small Business Website for Growth with These 7 Website Updates!

Updated: Aug 2, 2023

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In uncertain times, small business owners need to stay ahead of the curve. One way to do this is by making sure your website is up-to-date and functioning as efficiently as possible. Here are some tips on how to make adjustments to your website that can help keep your business successful.

  1. Give Your Site an Edge The design and content of your website should be dynamic, meaning it should remain visually interesting to keep your visitors' attention and allow for ease of use. Adding interactive elements such as videos, slideshows, and polls can help make your website more engaging and attractive to visitors. This will also allow you to showcase what makes your business unique and stand out from the competition. Take a look at the services available at TonyasDynamicDesigns when you're ready to create a more dynamic website!

  2. Make It Fast A slow-loading website can be a major turn-off for potential customers who don’t have the time or patience to wait for pages to load. In fact, many customers will move on after just a few seconds if a web page doesn't give them the information they need. Make sure you optimize images, reduce redirects, and leverage browser caching so that visitors can access content quickly and easily.

  3. Use PDFs for Added Security Using PDFs on your website is a great way to protect both you and the customer from any legal issues that may arise in the future. PDFs are not easily edited or changed and can be password-protected, which means they are more secure than other types of documents. They also provide customers with an easy way to access information without having to search through multiple pages or documents on your website. If you need to move your document around, there's a tool to help with this so you can change between landscape and portrait mode before downloading and sharing the file.

  4. Keep an Eye On Broken Links Broken links can lead customers away from your site, which could mean lost opportunities for sales or leads. Not only that, too many broken links could tell search engines that your site is out of date, which means customers won't even be able to find you. Using online coding tools such as W3C Link Checker or Xenu’s Link Sleuth will help you find any broken links on your site so that you can repair them quickly and easily.

  5. Keep Your Content Current Having outdated content on your website could also be a red flag for potential customers who may think that you aren't staying up-to-date with industry trends or changes in technology. Make sure you update content regularly (at least once every few months) so that customers know they can trust what they read on your site. This is especially important if you have a blog.

  6. Ensure Mobile Access With more people using their phones and tablets for web browsing, your site must be optimized for mobile devices. This includes making sure all images display properly, buttons are easy to press, and the text is readable. You should also consider adding features such as click-to-call phone numbers so that customers can contact you directly with just one tap of their finger.

  7. Earn a Degree to Expand Your IT Knowledge The internet is constantly changing, which means businesses must keep up with new technologies if they want to stay competitive in today’s market. Consider going back to school to gain knowledge in IT, which will help you better manage your business while also giving you an edge over competitors. Look for an online degree program that also offers certifications, as having both will boost your IT skills. Check this out when you're ready to get started.

Making changes to your business website doesn't have to be stressful or costly. By taking simple steps to ensure that your web pages are more dynamic and enforcing security by using PDFs, you can give your customers everything they need while giving yourself peace of mind. Consider going back to school to learn more about IT, so you'll have an advantage over the competition.

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