top of page

How to Choose the Best Images for an Online Shopping Website

  • Writer: Ivy
    Ivy
  • Feb 22, 2022
  • 4 min read

Updated: Aug 2, 2023


Over the past few years, online shopping has seen a boom in the digital world. It is estimated that in 2020 there were over 2 Billion digital shoppers in the world, with an increase in global retail by 25% during the pandemic. In all honesty, I am not surprised by these statistics.


We have worked to help many businesses establish themselves in the online world. With so many buyers scrolling around, you must make your website presentable and engaging. Using relevant images on your site plays a crucial role in helping you define different products and services to attract customers.


We always mention buying and selling as a visual and tactical approach to business. If the visitor likes what they see, your product is going to the cart. If they don’t, well, you know the rest. (yes, I am talking about them leaving your site never to return!)


This article will discuss the most effective ways to choose the best images for an online shopping website. These will surely help you convince your customers to buy from you.


Choose Images That Speak What They Represent

Essentially, photographs and images on your online shopping website are incorporated to express and communicate what you want to sell appropriately. Color combination, background, and facial expressions evoke feelings in a way that your visitors are convinced to buy. It is important to contemplate each image and ensure it perfectly represents your product.


For instance, when selling gaming consoles, you should opt for the actual image of that product.


For example, take a look at the first picture:



Here we see a random console with no branding or clarity on what this product is about. These visual graphics are not as convincing due to a lack of transparency in what they represent.


On the other hand, if you see the image below, this console comes with an Xbox One logo which helps the users understand what they are purchasing. In addition, the background does not distract you or divert your attention away from the product.



Pick the Right Image Source

You can get your images from two different sources: personalized photography and stock images. What you choose depends on the theme of your online shopping website and your unique circumstances.


Personalized Photography

Personalized photography is ideal for people looking to build a unique brand and want to make sales from specific products. You need to take pictures of each product separately with a professional-quality mobile/camera. Although DSLRs are mainly used to take professional-quality, high-resolution images, most modern phones like the latest iPhone can deliver similar results without much effort.


However, you need to have a creative concept and idea of what each image should look like. Hiring professionals to do the job costs money. Still, the photos are uploaded with your personalized touch, and there are guaranteed sales.


It is actually the first step to brand building as well.


Stock Photos


Stock images are becoming a popular choice among many content creators and eCommerce stores. I recommend using a high-quality stock photo website to get more variety and options. However, they are not suitable if you want your personal brand to shine through. Stock images are ideal for people offering a particular service that does not have a physical structure.


For example, if you are offering people your accounting services, the picture below can be a great choice:


But on the flip side, if you have a computer store, this might not be a suitable representation of the MacBook models you are trying to sell.



You need actual images from your personal source or manufacturer so visitors know what exactly they are buying.


Attach Multiple Pictures of Same Product

When people visit stores to buy something, they spend a significant amount of time observing it from all angles. Personally, I wouldn't even consider spending time or money on a product I don't know much about. For this reason, eCommerce brands use multiple pictures of their products to give you a comprehensive understanding of the item.


Take the example of the multinational brand Nike. Their website uses 4 to 5 images per product, taken from different angles. It really gives you a clear idea of what you are buying. Also, if you notice, they focus on the central concept of their brand, which is being genuine, energetic, and focused. The white background puts complete emphasis on the model wearing their catalog. In addition, there are options to pick other sizes as well.










Add CTAs on Images

Want to influence your customers into taking a certain action, like buying your product? Add CTAs. Also known as call-to-action buttons, CTAs help invoke your visitors emotionally into making a purchase. A great way to add CTAs to your website is through images. People are more prone to clicking on images that interest them, which will then lead them to buy the product that you are selling. Make sure to add images that describe your product or service appropriately.


This section from The Canvas Prints website is an excellent example of a practical CTA banner. They explain their services with engaging photos and then give you the offer to upload an image so you can move to the next step of availing of their service.



Go For The Best Possible Resolution Available

We are in the world of high-quality cameras, and your images should represent the same. High-resolution images are a great choice for your online shopping website because you can modify their size without losing much quality. Additionally, when you compress a high-resolution picture to make your website load faster, it won't lose quality or become rough on the edges.


If you are looking for an expert to help you fill your shopping website with the best images, contact TonyasDynamicDesigns to help you build a good reputation among buyers.


Final Thoughts


Adding images on your online shopping website is essential to portray your brand as an authentic seller. When using pictures on your online store, you should always try to give the products/services a personalized touch. Besides, use high-resolution images with great focus on the product because they are more convincing for the potential buyers.

You can use stock photos for someone who is selling their services, but I recommend opting for personal photography or unique, customized images when it comes to physical products.


Let's work together to craft an excellent online shopping website for your brand today! Good luck!



Commentaires

Noté 0 étoile sur 5.
Pas encore de note

Ajouter une note
Wix Website Designer - Wix SEO - Wix Expert

Frequently Asked
Questions

  • My Process ~ From Start to Finish
    Completion Time Frame - Basic Website Design: 1 week or less - Advanced Website Design: 2-3 weeks or less - Advanced SEO: A few days to 2 weeks or less - Digital Marketing: A few days to 2 weeks or less 1. First, please place your order under "SERVICES" at the main top of my website. 2. After you have placed your order, I will be emailing you a small questionnaire for you to fill out and email back to me about your business. 3. I will keep you updated on your order at least 1 time per week to make sure that you are very happy with the progress. Please feel free to contact me if you have any questions. I am very happy to help you!😀 ~ Tonya
  • What do I need to provide you to get started?
    After I have received your payment, I will email you a small design questionnaire to fill out and email back to me with your design ideas. Please fill out your design questionnaire as much as you can. The more information that you can give me, the better I will be able to design your website. If there is a website that you love, please send me a link to it and I will use it as an inspiration to custom design your site.
  • How often will you update me on my order?
    I will update you regularly each week by email. Please check your email / texts daily for any updates from me. I will respond to your emails and texts usually within a few minutes and sometimes within a few hours--it all depends on my workload. You are welcome to email or text me anytime about your order.
  • Do you offer payment plans?
    Yes, I sure do! You can pay: All up front 50 % down and the rest 1-4 weeks later or small monthly payments to fit your budget Please let me know before ordering, so I can set it up for you. There are no credit checks.
  • What types of payments do you accept?
    I accept the following types of payments: PayPal Credit Cards Debit Cards Personal Checks Business Checks Cash Bartering (exchanging) for other services and products *Please note: If you are paying by check, I will start on your project after your payment has cleared the bank.
  • Which website platforms do you work with?
    I will custom design your website on any of the following platforms: WordPress Wix Shopify GoDaddy Square Space Weebly Verizon (Yahoo) Blogger eBay Etsy and more!
  • Do you offer technical support?
    Yes, I sure do! You will receive FREE Unlimited Technical Support with your Web Design package.
  • When will my project be completed?
    For basic projects, it will take approximately 1 week or less for me to complete or order For advanced projects, it will take approximately 2-3 weeks or less. I will give you updates on your project every week via email. If you have requested any design revisions, please allow me some extra time to get them done.
  • Do you offer SEO?
    Yes, I sure do! With every website that I custom design, I also add Basic SEO to each page such as title tags and meta descriptions. *Optional SEO: I also offer Advanced SEO Packages that include the following: Adding 8 additional Meta Tags per page Adding JSON- LD SEO code per page and so much more! *Please check out my SEO Packages.
Wix Website Designer - Wix SEO - Wix Expert
Wix Website Designer - Wix SEO - Wix Expert

Thank You

for checking out my website.

So what are you waiting for?
Let's get started TODAY!

Financing is available

with no credit checks.

I will create a very Unique & Sleek

Professional Website Design just for you

to make your business stand out

from your competition!


I will also help you with your Email Marketing,
Social Media Marketing, SEO, Print Designs,
Video Promos, Video Training, & 
so much more!

Be sure to check out some of the

Best Website Designs

that I have ever made!

I look forward to working with you!

~ Tonya

Wix Website Designer - Wix SEO - Wix Expert
Website Designer and SEO Expert near me

Get Special Offers & FREE Small Business Tips! • Don’t miss out!

Thanks for

submitting!

Website Designer and SEO Expert near me

About Tonya

With over 15 years of experience

in Website Design, SEO, Digital Marketing, Print Designs and

so much more!

 

Tonya creates dynamic websites

that produce TOP RESULTS!

ELEVATE your business

to the next level with TonyasDynamicDesigns!

Contact Tonya TODAY

for a FREE Price Quote!

bottom of page